By William Stolerman

IWC returns to the big screen in the sequel of Sex and the City, appearing for the second time on the wrist of Mr Big.

Played by Chris Noth, in the first movie the character wore the IWC Portofino Automatic in rose gold but in the upcoming film he will don IWC's Classic Pilot’s Watch Chronograph (below).

Benoit de Clerck, President of IWC North America, said: “We are beyond excited that IWC has been selected for a second starring role in Sex and the City 2.

"It really shows how much the brand has grown and what is has come to represent. We are thrilled to be a part of this film and know that it will be a great success."